Advertising on 24zdorovie

24zdorovie is a focused publication about health, nutrition, training and sleep. Our audience comes here for information they can trust, and that puts limits on what we are willing to run. Below are the formats, the rules and the things we will not publish at any price.

Available formats#

Display banners. Four positions are available:

• header — a unit at the top of the page, maximum reach;
• in-feed — inside the article feed on the home page and section pages;
• in-article — a mid-article unit, inserted automatically at the nearest subheading;
• sidebar — the desktop side column, which performs well on long reads.

Banners are sold both through ad networks and directly. Direct placements take priority over network inventory.

Sponsored reviews. A full-length article about a product or service, written by our editorial team to our own standards. Every such piece carries an explicit advertising label — at the top of the text and on the article card in feeds. The label is never removed and never softened into vague wording that hides the commercial nature of the piece.

Affiliate integrations. A product card inside a relevant article, with an affiliate link. This suits products that genuinely belong in the topic: sports nutrition, training equipment, meal delivery services, sleep tracking devices.

Special projects. A series of articles built around a partner's theme. These are discussed case by case, and the requirement is that the topic must stand on its own for the reader rather than function as an extended brochure.

Principles we do not bend#

Advertising is always labelled. A reader must be able to tell at a glance that a placement is paid. We do not run undisclosed advertising and we never present commercial material as editorial.

Our opinion is not for sale. Advertisers do not sign off on editorial content and do not influence conclusions. In a sponsored review we will confirm the factual accuracy of a product description with the partner, but we will not write anything that contradicts the evidence. If a product has limitations or contraindications, we will name them.

An affiliate link never changes a verdict. A product makes it into a round-up on merit alone. If the research says something does not work, that is what we write, affiliate programme or not.

We do not take money to remove criticism. Published articles are not pulled or rewritten on commercial request. Changes happen only when a factual error is demonstrated.

What we will not run#

• Medicines and supplements without proven efficacy, including homeopathy and immune-boosting products with no data behind them.
• Aggressive weight-loss schemes, extreme diets, fat burners and weight-loss drugs promoted without medical supervision.
• Services promoted against scientific consensus: body cleanses, detox programmes, anti-vaccine content.
• Medical services advertised without the disclosures and warnings required by law.
• Tobacco, vapes, alcohol, gambling and payday lending.
• Creatives that exploit body anxiety: before-and-after comparisons, guaranteed results by a deadline, appearance-based pressure.

We reserve the right to decline a placement without explanation if it conflicts with our editorial principles.

Technical requirements#

We accept static banners and HTML5 units with no auto-playing audio, no aggressive animation and no imitation of site interface elements. Creatives must not slow page loading and must not collect user data beyond what is described in our privacy policy.

Sponsored article copy is written by our editorial team. Partner-supplied text can be used as source material, but it is published in our own edit.

Requesting the media kit#

Write to ads@24zdorovie.com with "Advertising" in the subject line. It helps to include the product or service, the formats you are interested in, an approximate budget and the campaign timeline.

We will send back the media kit with current traffic and audience figures, available inventory and placement terms. We reply within 3 working days.